A note from Ashcroft
Thank you, truly
Every piece in this shop was chosen by hand, one at a time, because we loved how it looked and how it felt. A luxurious look with an aesthetic edge, at prices that do not make you put it back.
Now we are clearing our rails. Rather than quietly marking things down, we wanted to say a proper thank you to everyone who has shopped with us. So on top of the reduced prices, there is extra off at the till: 15% on one piece, 20% on two and 25% on three or more.
When a size is gone, it is gone. If something has caught your eye, now is the moment.
Ashcroft London
For the whole week, not just the weekend
Knitwear that survives the wash, coats that handle a British morning, and dresses that work at a desk and at dinner. Nothing here is meant to sit in a wardrobe being admired.
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About us
A luxurious look, at fair prices
Ashcroft is built on one idea: clothes with a luxurious look and an aesthetic edge, at the fairest prices we can find. We pick every piece by hand, check the cut, the drape and the finish, and write every description ourselves, in plain words. Free UK delivery, and a person who answers your email seven days a week.
Every order, tracked with Royal Mail.
Before midnight, out the next working day.
A person answers, seven days a week.
Not right? Send it back within thirty days.