Primrose | Floral Pleated Maxi Dress

Name: Primrose | Floral Pleated Maxi Dress
Brand: Ashcroftlondon
Price: 46.95 GBP
Availability: InStock

~~£54.95~~£46.95Save 15%

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Colour — Green

Green

Size guide

Sizes vary between styles. Check the fit note above; if in doubt, email us for exact measurements.

This style comes in:8/10 (S)10/12 (M)12/14 (L)14/16 (XL)16/18 (2XL)

Women's sizes — body measurements (cm)

UK	EU	Bust	Waist	Hips	Letter
8	36	80	64	88	S
10	38	84	68	92	S
12	40	88	72	96	M
14	42	93	77	101	M
16	44	98	82	106	L
18	46	103	87	111	XL
20	48	108	92	116	2XL
22	50	113	97	121	3XL

Standard UK body measurements, as used by the major UK high-street retailers. The letter sizes are the usual conversion; some styles run small or generous — see the fit note above.

How to measure: Bust — around the fullest part, tape level. Waist — around the natural waistline. Hips — around the fullest part, about 20 cm below the waist.

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Autumn Sale. Mix and match anything, the discount is applied automatically at checkout.

Sale prices apply to current stock only. Sold-out sizes are not restocked at sale prices.

The Wedding-Guest Dress You'll Feel Wonderful In

A wedding invitation lands and the question begins: what to wear? The Primrose answers it. Soft mint green, a sculpted gathered waist and sheer floral sleeves make it graceful from the ceremony to the last dance.

Primrose | Floral Pleated Maxi Dress

Why You'll Love It:

Wide Gathered Waistband – Defines the waist and gives a smooth, elegant line.
Full Pleated Skirt – Falls in fine pleats and moves beautifully as you walk, with blooms scattered along the hem.
Sheer Floral Sleeves – Long, gently gathered sleeves with a cuffed wrist add coverage and a romantic touch.
Flattering V-Neck – Opens up the neckline and pairs well with a simple pendant or statement earrings.
Lightweight and Airy – Comfortable through long days of speeches, photos and dancing.

How to wear it: With nude heels and a gold clutch for a wedding, or with flat sandals and a straw bag for a summer lunch.

Picture yourself in it when the photos come back. This is the dress you'll be glad you chose.

Ordered today, shipped tomorrow.

Fit Guide: Cut to standard UK sizing. Between sizes, or prefer a roomier feel? Choose the next size up — full measurements are in the size guide.

Free shipping
Free shipping on all orders, no minimum spend.

Ordered today, shipped tomorrow
Order today and your parcel leaves us tomorrow.

We believe fashion is a powerful way to express individuality and confidence. That's why we are dedicated to helping you find pieces that truly reflect your personal style and preferences.

Our professional and friendly customer service team is always available to assist you whether you need guidance on sizing, styling advice, or general support. Please feel free to contact us at any time through our contact form or by email at service@ashcroftlondon.co.uk
We're here to help.

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Size	EU	Chest (cm)	Chest (in)
XS	44	84–89	33–35
S	46	89–96	35–38
M	48–50	96–104	38–41
L	52	104–112	41–44
XL	54	112–120	44–47
2XL	56	120–128	47–50
3XL	58	128–136	50–53

How to measure: Chest/bust — measure around the fullest part. Waist — around the narrowest part. Hips — around the widest part. All measurements are body measurements in cm. Between sizes? We recommend choosing the larger size.

Size	Waist (cm)	Waist (in)	Jeans size
XS	71–76	28–30	W28
S	76–81	30–32	W29–30
M	81–88	32–34	W31–32
L	88–96	34–37	W33–34
XL	96–104	38–40	W36
2XL	104–112	41–43	W38–40
3XL	112–120	44–47	W42

EU	UK	US	Foot length (cm)
35	3	4	22.4
36	3.5	4.5	22.9
37	4.5	5.5	23.5
38	5	6	24.1
39	6	7	24.8
40	6.5	7.5	25.4
41	7.5	8.5	26.0
42	8	9	26.7
43	9	10	27.3
44	9.5	10.5	27.9

How to measure: Stand on a sheet of paper and measure the length of your foot from heel to longest toe. If your foot length is close to the upper limit of a size, choose the next size up.

Size	UK	EU	Bust (cm)	Waist (cm)
XS	6	34	80–84	62–66
S	8	36	84–88	66–70
M	10–12	38–40	88–93	70–75
L	14	42	93–98	75–80
XL	16	44	98–104	80–86
2XL	18	46	104–110	86–92
3XL	20	48	110–116	92–98

Size	UK	EU	Waist (cm)	Hips (cm)
XS	6	34	62–66	87–91
S	8	36	66–70	91–95
M	10–12	38–40	70–75	95–100
L	14	42	75–80	100–105
XL	16	44	80–86	105–110
2XL	18	46	86–92	110–115

Size	UK	EU	US	Bust (cm)	Waist (cm)	Hips (cm)
XXS	4	32	0	76–80	58–62	83–87
XS	6	34	2	80–84	62–66	87–91
S	8	36	4	84–88	66–70	91–95
M	10–12	38–40	6–8	88–93	70–75	95–100
L	14	42	10	93–98	75–80	100–105
XL	16	44	12	98–104	80–86	105–110
2XL	18	46	14	104–110	86–92	110–115
3XL	20	48	16	110–116	92–98	115–120
4XL	22	50	18	116–122	98–104	120–125

EU	UK	US	Foot length (cm)
34	1.5	4	21.6
35	2.5	5	22.1
36	3.5	6	22.5
37	4	6.5	23.0
38	5	7.5	23.8
39	6	8.5	24.6
40	6.5	9	25.1
41	7	9.5	25.4
42	8	10.5	26.2

How to measure: Stand on a sheet of paper and measure the length of your foot from heel to longest toe. If your foot length is close to the upper limit of a size, choose the next size up.

Perfect Fit Every Time

I honestly wasn't expecting the quality to be this good. The fabric feels premium, the fit is amazing, and I've already received so many compliments. I'll definitely be ordering again.

Emily Carter

Verified Review

Excellent Quality

Every item I've ordered has exceeded my expectations. The clothing feels luxurious without the expensive price tag. Highly recommended.

Daniel Brooks

Verified Review

Worth Every Penny

I was a little hesitant at first, but now I completely understand the positive reviews. Great quality, fast delivery, and beautiful designs.

Sarah Mitchell

Verified Review

My New Favorite Store

Ashcroft London has become my go-to for stylish clothing. Everything fits perfectly and looks exactly like the photos.

James Walker

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Fast Shipping

My order arrived quicker than expected and was beautifully packaged. The entire shopping experience was smooth from start to finish.

Olivia Bennett

Verified Review

Premium Feel

The materials feel much more expensive than they actually are. Everything is well made and comfortable to wear all day.

Michael Turner

Verified Review

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Primrose | Floral Pleated Maxi…

£54.95 £46.95

About us

About Ashcroftlondon

At Ashcroftlondon, we combine timeless elegance with modern style to create fashion that inspires confidence. Inspired by the sophistication of London, our collections are designed with a focus on quality, comfort, and versatility.

We believe great fashion should help you look and feel your best, wherever life takes you.

Frequently Asked Questions

Yes! We offer free shipping on all orders. There are no hidden fees or minimum purchase requirements—just fast, reliable delivery straight to your door.

Check our Size Guide before placing your order. If you're between sizes, we recommend choosing the larger size for a more comfortable fit. If you need help, our support team is happy to assist you.

Once your order has been shipped, you'll receive a confirmation email with a tracking number. You can use it to track your package every step of the way until it arrives.

You can reach us anytime by email service@ashcroftlondon.co.uk. Our customer support team is happy to assist you and will respond as quickly as possible, usually within 24 hours.

UK	EU	Bust	Waist	Hips	Letter
8	36	80	64	88	S
10	38	84	68	92	S
12	40	88	72	96	M
14	42	93	77	101	M
16	44	98	82	106	L
18	46	103	87	111	XL
20	48	108	92	116	2XL
22	50	113	97	121	3XL

SIZE	Bust (cm)	Waist (cm)	Blazer Length (cm)	Trousers Length (cm)
S	93	76	65	103
M	98	81	67	105
L	103	86	69	107
XL	108	91	71	109
2XL	113	96	73	111

UK	EU	Bust	Waist	Hips	Letter
8	36	80	64	88	S
10	38	84	68	92	S
12	40	88	72	96	M
14	42	93	77	101	M
16	44	98	82	106	L
18	46	103	87	111	XL
20	48	108	92	116	2XL
22	50	113	97	121	3XL

Primrose | Floral Pleated Maxi Dress

Women's sizes — body measurements (cm)

The Wedding-Guest Dress You'll Feel Wonderful In

WHAT OUR CUSTOMERS SAY

Perfect Fit Every Time

Excellent Quality

Worth Every Penny

My New Favorite Store

Fast Shipping

Premium Feel

About us

UK	EU	Bust	Waist	Hips	Letter
8	36	80	64	88	S
10	38	84	68	92	S
12	40	88	72	96	M
14	42	93	77	101	M
16	44	98	82	106	L
18	46	103	87	111	XL
20	48	108	92	116	2XL
22	50	113	97	121	3XL