Primrose | Floral Pleated Maxi Dress

Name: Primrose | Floral Pleated Maxi Dress
Brand: Ashcroftlondon
Price: 46.95 GBP
Availability: InStock

~~£54.95~~ £46.95 Save 15%

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Ordered today, shipped tomorrow

Colour — Green

Green

Only 6 left

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and save-15%

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and save-20%

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and save-25%

Final Clearance Sale. Mix and match anything, the discount is applied automatically at checkout.

Sale prices apply to current stock only. Sold-out sizes are not restocked at sale prices.

Free shipping
Free shipping on all orders, no minimum spend.

Ordered today, shipped tomorrow
Order today and your parcel leaves us tomorrow.

Not the right fit? Changed your mind? No worries. If you're not completely happy with your purchase, you can return it within 30 days—simple, stress-free, and hassle-free.

We believe fashion is a powerful way to express individuality and confidence. That's why we are dedicated to helping you find pieces that truly reflect your personal style and preferences.

Our professional and friendly customer service team is always available to assist you whether you need guidance on sizing, styling advice, or general support. Please feel free to contact us at any time through our contact form or by email at service@ashcroftlondon.co.uk
We're here to help.

Graceful Movement, Effortless Elegance

Some dresses simply make you feel wonderful the moment you slip them on. This flowing maxi dress drapes beautifully, moves with you, and brings a soft, romantic touch to any occasion. It is the kind of piece you reach for again and again.

Why You'll Love It

✓ Flattering Silhouette — The gently gathered waist and full pleated skirt define your shape while skimming comfortably over everything you prefer to soften.

✓ Airy and Comfortable — Lightweight and breathable, it keeps you cool and at ease through long days and warm afternoons.

✓ Elegant Long Sleeves — Softly gathered sleeves add refined coverage and grace, ideal for weddings, lunches and special events.

✓ Timeless Floral Charm — The delicate print feels classic rather than trendy, so it stays a favourite year after year.

✓ Easy to Style — Pair it with heels for celebrations or flats for a relaxed feel, and it always looks polished.

This is a dress you can trust for every special moment and many ordinary ones too. It flatters, it flows, and it makes getting dressed feel effortless. Add it to your wardrobe and enjoy the quiet confidence of looking beautifully put together, every single time.

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Size	EU	Chest (cm)	Chest (in)
XS	44	84–89	33–35
S	46	89–96	35–38
M	48–50	96–104	38–41
L	52	104–112	41–44
XL	54	112–120	44–47
2XL	56	120–128	47–50
3XL	58	128–136	50–53

How to measure: Chest/bust — measure around the fullest part. Waist — around the narrowest part. Hips — around the widest part. All measurements are body measurements in cm. Between sizes? We recommend choosing the larger size.

Size	Waist (cm)	Waist (in)	Jeans size
XS	71–76	28–30	W28
S	76–81	30–32	W29–30
M	81–88	32–34	W31–32
L	88–96	34–37	W33–34
XL	96–104	38–40	W36
2XL	104–112	41–43	W38–40
3XL	112–120	44–47	W42

EU	UK	US	Foot length (cm)
35	3	4	22.4
36	3.5	4.5	22.9
37	4.5	5.5	23.5
38	5	6	24.1
39	6	7	24.8
40	6.5	7.5	25.4
41	7.5	8.5	26.0
42	8	9	26.7
43	9	10	27.3
44	9.5	10.5	27.9

How to measure: Stand on a sheet of paper and measure the length of your foot from heel to longest toe. If your foot length is close to the upper limit of a size, choose the next size up.

Size	UK	EU	Bust (cm)	Waist (cm)
XS	6	34	80–84	62–66
S	8	36	84–88	66–70
M	10–12	38–40	88–93	70–75
L	14	42	93–98	75–80
XL	16	44	98–104	80–86
2XL	18	46	104–110	86–92
3XL	20	48	110–116	92–98

Size	UK	EU	Waist (cm)	Hips (cm)
XS	6	34	62–66	87–91
S	8	36	66–70	91–95
M	10–12	38–40	70–75	95–100
L	14	42	75–80	100–105
XL	16	44	80–86	105–110
2XL	18	46	86–92	110–115

Size	UK	EU	US	Bust (cm)	Waist (cm)	Hips (cm)
XXS	4	32	0	76–80	58–62	83–87
XS	6	34	2	80–84	62–66	87–91
S	8	36	4	84–88	66–70	91–95
M	10–12	38–40	6–8	88–93	70–75	95–100
L	14	42	10	93–98	75–80	100–105
XL	16	44	12	98–104	80–86	105–110
2XL	18	46	14	104–110	86–92	110–115
3XL	20	48	16	110–116	92–98	115–120
4XL	22	50	18	116–122	98–104	120–125

EU	UK	US	Foot length (cm)
34	1.5	4	21.6
35	2.5	5	22.1
36	3.5	6	22.5
37	4	6.5	23.0
38	5	7.5	23.8
39	6	8.5	24.6
40	6.5	9	25.1
41	7	9.5	25.4
42	8	10.5	26.2

How to measure: Stand on a sheet of paper and measure the length of your foot from heel to longest toe. If your foot length is close to the upper limit of a size, choose the next size up.

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Primrose | Floral Pleated Maxi…

£54.95 £46.95

About us

About Ashcroftlondon

At Ashcroftlondon, we combine timeless elegance with modern style to create fashion that inspires confidence. Inspired by the sophistication of London, our collections are designed with a focus on quality, comfort, and versatility.

We believe great fashion should help you look and feel your best, wherever life takes you.

Frequently Asked Questions

Yes! We offer free shipping on all orders. There are no hidden fees or minimum purchase requirements—just fast, reliable delivery straight to your door.

Check our Size Guide before placing your order. If you're between sizes, we recommend choosing the larger size for a more comfortable fit. If you need help, our support team is happy to assist you.

Once your order has been shipped, you'll receive a confirmation email with a tracking number. You can use it to track your package every step of the way until it arrives.

You can reach us anytime by email service@ashcroftlondon.co.uk. Our customer support team is happy to assist you and will respond as quickly as possible, usually within 24 hours.

Free Shipping

Enjoy free shipping on all orders. We deliver your purchase safely and efficiently, with no hidden shipping fees. Shop with confidence knowing the price you see is the price you pay.

Customer service

Our friendly support team is here to help. If you have any questions about your order or our products, we're just a message away and ready to assist you as quickly as possible.

Ordered today, shipped tomorrow

Order today and your parcel leaves us tomorrow. Free shipping on every order, so the price you see is the price you pay.

SIZE	Bust (cm)	Waist (cm)	Blazer Length (cm)	Trousers Length (cm)
S	93	76	65	103
M	98	81	67	105
L	103	86	69	107
XL	108	91	71	109
2XL	113	96	73	111